You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world.

You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice.

You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.

You’ll be introduced to the financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance.

Learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses.

Measure financial position, financial performance analysis and report cash flows as well as analyse and interpret financial statements using key financial ratios.

You’ll focus on developing your accounting and financial skills, application of theory, including problem solving, consequence chain analysis, measurement of performance, assessment of viability and action planning.

You’ll study the nature and complexity of organisations and be introduced to the functional specialism of people management.

You’ll be encouraged to compare different approaches to management theory, such as Taylor/Fordism and Human Relations, as groundwork for future studies.

Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

You’ll develop a critical understanding of the two broad phenomena of globalisation and social justice. You will be inspired by Leeds Trinity University’s strategic themes, exploring subjects related to poverty, human rights infringements, inequalities and other social justice-related issues.

You’ll study theoretical debates on globalisation and social justice in the current business environment, responding to current events in both lectures and workshops.

You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.

In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.

You'll develop graduate-level employability skills through reflective learning and self-directed study.

You'll get an introduction to corporate governance, mechanisms for financial management, and corporate financial objectives such as formation, benchmarking and performance.

You'll study ratio analysis, viability assessment, reasons for company failure, capital rationing techniques and more.

You'll also look at the UK and global banking system and discuss sources of finance, venture capital and working capital management.

You’ll be given a comprehensive understanding of the finance theories, concepts operating within the financial markets and institutions.

Gain the knowledge and understanding of the way financial markets function in terms of the different categories of participants, their role in the financial system and their interaction

You’ll be introduced the financial markets, financial instruments and financial institutions including central banking as well as financial market theories, concepts of risk-return and aspects of behavioural finance.

You'll study the concept and purpose of financial reporting, qualitative characteristics of financial information, the capital structure of limited companies, and the use of accounting systems.

You'll study accounting concepts and rules for inventory, provision and contingencies, disclosure and events after the reporting period, profit and loss accounts, cash flow and statement of financial position.

Focus on your skills development and application of theory including problem identification, problem solving, ratio analysis and teamwork.

You’ll develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions.

You’ll acquire a comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks.

You’ll study the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods, and basic methods of quantitative and qualitative data collection.

Acquire a thorough grounding in personal finance and wealth planning, focusing on practical applications and the development of financial plans.

You’ll learn the financial planning process and the role of a financial advisor, emphasising the importance of understanding client needs, risk preferences and regulatory considerations.

Explore personal taxation, covering income tax, capital gains tax and inheritance tax.

You’ll be introduced to investment strategies, including cash-based financial products, equities and collective investment schemes. This will focus on mapping client needs and preferences to appropriate risk-return products, ensuring alignment with individual objectives and life stages. 

Debt management, including advice on personal credit products and strategies for addressing financial difficulties, is a critical aspect of your studies. You’ll also explore mortgage financing, assessing affordability and options for first-time buyers and buy-to-let investments.

Looking at techniques related to the audit context and regulatory frameworks in auditing, you will study audit objectives, systems and processes, ethical standards, audit standpoint and professional scepticism, and the EU audit directive.

You'll look at risk identification and mitigation, materiality, analytical procedures, tests of control and evaluation, transaction cycles and sampling, and internal audit and internal control systems.

You'll also study the role of internal audit in performance management, audit planning, documentation, questionnaires, sampling and testing, the detection and investigation of fraud, the concept of risk and risk reduction, probability, modelling and simulation, audit reports and reports to management.

You'll study advanced financial reporting topics, including the need for a conceptual reporting framework, legal and commercial requirements, faithful representation, regulatory frameworks, and the role of accounting bodies.

You will learn how to prepare and interpret financial statements, including provisions, contingent liabilities and assets, taxation and corporation tax computations.

You'll look at aspects of reporting for multi-entity companies, merger and acquisition, regulatory requirements for reporting financial performance, consolidated financial statements and their limitations, calculation and use of accounting ratios, limitations of interpretation techniques, and variant sector entities.

You’ll be encouraged to link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path.

You’ll enhance essential skills in business and sector awareness, as well as effective interpersonal communication alongside practical elements involved in the negotiation and management of projects.

You’ll be equipped with a thorough understanding of investment and trading strategies, with a focus on the integration of theoretical frameworks with real-world applications, ensuring students can apply advanced financial techniques in equity markets.

Explore the principles of modern portfolio theory (MPT), including the concepts of the efficient frontier and the security market line. There will be an emphasis on diversification, risk-return trade-offs and the construction of optimised portfolios and you’ll be provided with a detailed examination of valuation models, such as the Dividend Discount Model (DDM) and relative valuation methods, which are used to assess the intrinsic value of equities and inform investment decisions.

You’ll learn to evaluate portfolio performance using quantitative measures such as the Sharpe ratio, Treynor ratio and Jensen’s alpha and you’ll be introduced to attribution analysis techniques to identify the sources of portfolio returns and assess investment decisions.

You’ll get a practical introduction to technical analysis techniques, including chart patterns, indicators and trend analysis, provides students with additional tools for equity trading.